The Pretty Ugly’s most recent release, titled ‘Elvis,’ serves as a testament to their distinctive fusion of genres within the realm of alternative rock. This five-minute track by the Yorkshire trio offers a delightful amalgamation of lively indie-pop, effortlessly traversing the borders between folk, pop, and the alternative music landscape. The song is a heartfelt and uplifting ode to love, demonstrating the band’s remarkable musical dynamics and soulful depth.
The production quality of ‘Elvis’ is truly exceptional, ensuring that every instrument is clearly distinguishable in the mix. The use of reverse notes in the opening section adds an eerie dimension, setting the stage for an emotionally charged and vulnerable listening experience. The song’s storytelling is conveyed through its lyrics, which are complemented by the finesse of its instrumental and vocal elements, rendering it a standout piece in the band’s catalog. Nevertheless, there are some minor issues with the song, particularly in the sections between the second chorus and the final chorus, which can feel a tad crowded and prolonged, especially when considering the fairly lengthy outro that follows the final chorus. Despite these shortcomings, the overall enjoyment derived from the song significantly overshadows these minor hiccups.
‘Elvis’ by The Pretty Ugly represents a captivating fusion of diverse musical influences, resulting in a sound that manages to be both familiar and intriguing. It offers a promising glimpse into the band’s future endeavors, serving as a clear indicator of their potential to carve a distinctive niche in the alternative rock scene.